Christmas socks by g=9.8 - in recycled wood
Following the success of its g=9.8 underwear line, By Nature is adding socks to the range just in time for the Holidays.
Because socks are also an accessory that evolves with time, Sophie Young, the designer of the eco-friendly brand g=9.8, wished to create a range of products that keeps feet warm and dry, while being stylish !
g=9.8 combines simplicity, comfort and style : pine fiber, derived from the recycling of the wastes of tree pruning, offers an exceptional softness, and the new colors addded by g=9.8 - such as black currant - harmonize perfectly with all skin tones and go very well with blue denim jeans.
Sophie Young uses Lenpur, a sustainable textile made from white pine tree clippings processed with enzymes into fibre. The fibre has amazing properties as it regulates temperature so that you are never too hot or too cold and it won’t lose its shape. It is also biodegradable and anti-bacterial. It washes well and dries very quickly.
Sophie Young takes a sustainable approach to the development of her brand. The eco-concept of g=9.8 creates products which have a limited impact on the environment. The wood fibre is made from sustainably managed wood and not based on a cycle of unnatural deforestation.
Only certain parts of the trees are chosen and selected while harvesting coincides with normal pruning. The water consumption is limited. g=9.8’s uses eco-friendly and non-toxic dyes certified by Oekotex.
