Eco Fashion House Pamoyo focuses on customer-led design
Berlin-based Pamoyo was founded in 2007 by designers Frans Prins and Cecilia Palmer to create a fashion label with a green vision and a creative edge.All items in the company’s “Styled with Heart” spring collection are one-of-a-kind pieces made from organic cotton with vintage and recycled elements mixed in.
Every piece is hand-made in Berlin and features a distinctive, rough sewing style with designs inspired by street style and retro images.
Pamoyo’s organic cotton currently originates from Turkey and Uganda, and about US $3 from the price of each item is set aside for investment in social and environmental projects.
Together with the Grass Routes Foundation, Pamoyo is also working on a cooperation and training project with designers in the developing world, and the company is even preparing designs and patterns for download from the Pamoyo site. Ultimately it aims to make it possible for customers to share their own creations and patterns.
Founder Cecilia Palmer explains:
We don’t make designs to protect them, but to spread. The designs and patterns can be found on our website, and anyone can share it and use it. In this way, someone can take an idea or design and build on it. We want to make it possible to build upon each other’s work in such a thing as fashion design, and we’re planning to make a community platform out of that.
Eco clothing lines are increasingly common, but Pamoyo’s focus is on sharing takes it into new territory in the fashion world.
