Ekovaruhuset: Organic and “fair made” clothing
Ekovaruhuset was started in Stockholm using only organic materials. At Ekovaruhuset all the clothes are made the natural way, using all organic materials.This means the fibers that the fabrics are made of have been grown without the use of chemical fertilizers or pesticides and made into fabric, then dyed in facilities that are environmentally responsible.
Ekovaruhuset is trying to change the stale, patchouli-scented perception of organic fashion through their cutting-edge European collections, as well as hand-made, one-of-a-kind creations crafted by local, up-and-coming designers.
The wool they use comes from animals that have been treated well and have never had to experience chemical baths or other torturous methods. All the wool is organic and most of it is certified.
“Fair Made” is a term they use, like “Fair Trade” - meaning they support producers that practice fair working conditions and ethics for their employees, and also encourage and support smaller scale local production units.
As designer Johanna Hofring puts it:
THE FUTURE IS NOW. In our hands, for us to shape however we like… I personally find this very exciting. We can “rise to the occasion” and take on the possibilities we have as consumers to better the one phenomena that so much in our society is built on. The way we choose to shop can change the impact industry has on our planet and the lives of millions of people and animals into something very positive. It’s all about having fun and looking fabulous while saving the world…
