Lightning Fast: Organic, fair-trade T-shirts
Ethical consumers can now pick from 102 variations of organic, fair trade cotton T-shirts at the new Lightning Fast website.
The range covers men, women, boys, girls and babies. For the more adventurous, there’s a fabric option that mixes 70% organic bamboo with 30% fair trade organic cotton (the speed at which bamboo grows makes it an extremely sustainable raw material for making fabric.)
If organic and fair trade qualities were not enough, Lightning Fast pushes the notion of ethical clothing further by donating a full 50% of its profits to the Lightning Fast Foundation. The foundation works directly with charities focused on helping children in developing circumstances in Swaziland, South Africa and Romania.
“Lightning Fast is the brand of choice for the conscientious consumer happy to pay more for clothes that make a difference,” said Lightning Fast founder Steve Savides. “Our whole business model is unique. Our purpose is not greed but good deeds. The Lightning Fast brand helps people connect with children in poorer communities through one of the main things they love doing in their lives: buying cool, high-quality clothing.”
Lightning Fast was established in 2006 by two guys, Steve and Will. They got together and decided to act on ‘that quiet whispering voice’ that was telling them to do something significant in life rather than simply pursue success.
The question was, “How could they bring their skills from the world of technology, sales, advertising and finance together into a meaningful business that would make a difference?”
Lightning Fast was born and its focus soon became clothing as the perfect means to connect consumers with the plight of children in some of the worlds poorest communities.
The brand is built on helping the poor in Swaziland, South Africa and Romania. It also guarantees that the production of their clothes is good for the environment and the people involved in making them. Fair trade and organic is a key founding principle.
