Quail by Mail
Quail is a UK company which was founded in 2006 by partners, in life as well as in business, Shauna Chapman and Jason Clark. Fans of organic food in the late 1990s the couple then started to seek organic soaps and cosmetics before the final transition of researching organic and fairtrade clothing.The decision to launch Quail was born from the idea that eco-friendly fashion was lacking in choice and sophistication.Plenty of green fashion was (and still is) imported from outside Europe and has a whiff of heavy manufacture about it.
Choice was very much limited to t-shirts and yoga wear – and some argue, it still is. Shauna decided to tackle the problem herself.
As the driving force behind Quail, Shauna has scoured the UK and the rest of the globe to find ethical fabrics to design a collection of funky and interesting clothing for women.
Shauna has had led the creative direction of the collection, working closely with their key friends who have helped them reach this point. She says:
“I love colour, pattern, design and texture so I think don’t think I’ll get as bored with this kind of work as I did whilst working in the City. Having spent many years in London, it was time to make a change.”
A lifetime student of fine art, Shauna’s passion lies in sourcing raw materials and creating garments that are unique and reflect their origins. ‘Impressions of Culture’ was the title of her British Columbian Fine Art Scholarship in 1989.
