Saab: From cars to clothing
Saab is launching the Pure BioPower Eco Clothing Collection in partnership with the Swedish clothing design firm Reflective Circle’s designer Josefin Lassbo.
Garments in the Pure BioPower Eco Clothing Collection by Saab/Reflective are made from 100 percent ecological/organic cotton, certified by Skal International.
The mission of Skal is to offer certainty to the consumer that a product that indicates “organic” truly originates from an organic production process.
The organization conducts independent surveys and inspections. Therefore, each step in the Pure BioPower Eco Clothing Collection’s production process must be taken with consideration for the environment. Fabric dyeing, printing and washing is done in an environmentally certified system.
Knut Simonsson, Saab Automobile AB Global Brand & Sales Operations executive director said:
“When Saab decided to launch a clothing collection, we wanted to do it in cooperation with someone who shares our mindset. This partnership is not only about design or fashion; it’s also about having the same ambition: pushing an industry by innovating where other see conflict.”
An innovative twist on the Scandinavian design principle of form and function is the Coroso Nut which come from Palm trees found in the rain forests. Using these nuts to make buttons is an organic, sustainable solution to fabricating synthetic materials to make buttons
It’s a small element to be sure, but it serves to hold things together. “The benefit with the Coroso nut is that its harvest leaves the rain forest untouched,” Simonsson added. “Even more, the use of the Coroso nut gives an economic use to the rain forest and so helps to protect the rain forest.”
Source: Infibeam
