EcoZeal

With chemicals taking a toll on human health and environment, more and more people are becoming conscious of living life; the ‘organic way’.

Eco friendly clothing combining high quality clothing with socially conscious environmentalism has become a faction, and is in vogue. Eco friendly labels are now appearing on many products, due to the efforts of the companies to be perceived as environment friendly.

Organic clothing is gaining popularity in countries like Britain, Japan, US, and EU. ‘Green clothing’ is becoming accepted in the world just like organic cotton. Organic cotton is the most important basic material used in the making of organic clothing.

India, Turkey, Tanzania, China, Syria, Peru, Egypt, USA, and Burkina Faso are the leading organic cotton producing countries the world. Brands like Nike, Timberland, Marks and Spencer, and Wal-Mart have already started selling organic products blazing a trail in the market. By the end of 2009, Nike plans to have 50% of its products to be manufactured in ‘organic way’, and 100% by 2011.

Many designers are coming out with eco friendly outfits made from organic cotton and using other dyes which are free from hazardous chemicals. Though the range of styles is lesser when compared with other materials, new patterns and styles are being developed to keep pace with the growing demand for organic clothing.

With consumers dictating the market today; having an ‘organic wardrobe’ depends wholly on the consumer’s choice. The bottom line of every market is ‘demand’, and manufacturers will only do what the consumers’ desire.

Source: Fibre 2 Fashion