Visionary by Magda Rod
Ms. Rod’s insight is that, organic or not, the successful product has to be as fashionable as it is practical. Thus, she took a clothing concept and turned it into a lifestyle allegory that anyone can use.
Due to her having lived in fashion capitals of Paris and New York, Ms. Rod kicked out the hippie granola stereotype of the ecological lifestyle then infuses it with a shot of French high concept and New York rock and roll edginess.
By opening Visionary Boutique, Ms. Rod wanted to prove her point that a person doesn’t have to quit being fashion-forward nor sacrifice great style in order to be “green.” In fact, by utilizing renewable but comfortable resources, such as bamboo, you can still be hip while environmentally sustaining the planet.
Ms. Rod is living proof, in that she practices what she preaches. You wouldn’t know it, but her edgy, rock n’ roll look is organic. The Battalion’s bamboo jersey Vanessa Vest with a ruffled collar lends a European avant-garde drama to the simple Summertime staple of tank top and jeans.
The Vanessa Vest is the number one seller for both Visionary and Battalion, in black, white, blue, nude, and light gray. Another “hot” item is Battalion’s two- pieces- in- one, bamboo jersey Ripple Jersey Knit Dress, a bias-sewn strapless tube dress that can be pulled down into a long, comfy skirt. Wrinkle-free, it’s a great get-away piece you can roll up then toss into your carry-on bag.
Since each piece is recycled, each one comes with its own sense of history and can never be duplicated, making it unique, one of a kind jewelry while being kind to the earth.
Source: wehonews.com
