Why is eco-fashion so HOT?

Just as with any other fashion these days, eco-fashion has seen a lot of changes. Right now eco-friendly fashions are riding a wave of popularity like never before seen and it lends to the question, why is eco-fashion so hot?
It may be that clothing made up of such materials as hemp, organic cotton, organic silk, bamboo fabric, and other eco-friendly materials are so hot because many Hollywood starlets are promoting it. Not only are they dressing in a more green fashion and really bragging about the fact that they are, but many of them are also putting their money where their mouth is and starting a line of eco-friendly clothing.
Another factor that seems to be contributing to the current hot streak that eco-fashion is enjoying is the Internet. All over the web you will find sites and blogs such as EcoZeal.com -sorry had to get a plug in- that are dedicated to this noble cause. Information and products are literally at your fingertips and always a few simple mouse clicks away.
But the biggest reason for eco-fashion becoming as hot as it has is the fashion itself. Gone are the days of burlap and tie-die and today’s eco-fashion is just as good looking, if not better, than the fashions that are not so kind to Mother Earth.
Whatever the reason or reasons for the success, hopefully it will continue. Keep thinking eco-savvy and keep dressing green!
